LISTEN: With ‘be kind & rewind,’ znels Lets Us Re-live the Good Parts
No matter how red the flags become, our minds like to reflect on our past relationships with a fondness that can seem downright delusional.
Ohio-based alt-pop artist znels offers us this view through rose-colored glasses on his latest single, “be kind & rewind.” Supported by an airy, pastel soundscape — think along the lines of 5 Seconds of Summer, with a dash of Owl City — we get to fall in love with our exes all over again.
Or, at least the things about them we actually liked…
“Have you ever wanted to jump back to a moment in time and just stay there? ‘be kind & rewind’ is a nostalgic daydream for when everything felt perfect,” znels said. “It’s a breakup song for when things turn out to be so much different than you wanted, but you stay a little bit delulu by living in your head and replaying the good parts.”
It may be brand new (released May 10), but the release “be kind & rewind” has been a long time coming. In fact, it’s the song that inspired znels to begin releasing music under his current project.
“It took two years to get to this point of feeling like it was ready to be released. I spent so much time with the song to get things like the lyrics, word choices, key, and BPM right,” znels said. “I produced and released my first two singles independently, but for this one, I was lucky to work with producer Connor Daniel (Iann Dior, The Veronicas, Demi Lovato), who really helped take it where I wanted to go.”
Ready to hear where it went? We can oblige!