Category Archives: Partners

PHOTOS: Nashville Meets Bethlehem at SteelStacks

Friday night was an experience more than five years in the making.

We had the honor of teaming with our friends at ArtsQuest and the Your Next Favorite Band podcast to return to Bethlehem, PA for our first hometown event in a half-decade. Titled Nashville Meets Bethlehem, this songwriter showcase featured a mostly-local lineup, featured in a traditional Nashville writers round format. This empowered our eight performers to share their original songs — and the stories behind them — in an intimate setting.

Round 1 featured the high-energy rock and roll of Roi and the Secret People; the velvet-voiced alt-rock stylings of TIOGA’s Greg Adams; the heavy, emotive pop of Slingshot Dakota’s Carly Comando; and the phenomenal Americana storytelling of Dirty Dollhouse’s Chelsea Mitchell.

As for Round 2, we were treated to the intricate, melodic work of Bethlehem-based hard rockers The Beautiful Distortion; the indie folk-pop of Nashville’s own Bronte Fall; the ever-soulful R&B of Chasing Daylight’s Bobby Siegfried; and the poignant jam-rock of Billy Bauer.

This diverse lineup — presented to a room filled with upwards of 130 people — delighted the crowd with every lyric and chord, while creating an engaging atmosphere in the shadow of the iconic Bethlehem Steel blast furnaces.

On behalf of UMC, a huge thank you goes out to everyone who made this event a team effort worth remembering. We can’t wait to see you again, Bethlehem — and it certainly won’t take us another five years!

WATCH: All Eight #NashXBeth Artists Check In

Our first hometown show in five years is coming to Bethlehem, PA this Friday, November 17. That’s when we’ll team up with Your Next Favorite Band to present Nashville Meets Bethlehem: An All-Local, Nashville-Style Songwriter Night at SteelStacks, sponsored by Tuk Business & Entertainment Law.

As the big night approaches, we teamed up with Your Next Favorite Band over the past few weeks to interview ALL EIGHT artists on the lineup — Roi and the Secret People, Greg Adams of TIOGA, Carly Comando of Slingshot Dakota, Chelsea Mitchell of Dirty Dollhouse, The Beautiful Distortion, Bronte Fall, Bobby Siegfried of Chasing Daylight, and Billy Bauer of Billy Bauer Band.

Below, we present you with clips from all of those interviews. And, if you still need tickets for this Friday night at SteelStacks, we have what you need right over here!

Picks of the Platzes: Let’s Close it Out!

We hope you’ve enjoyed our Musikfest Picks of the Platzes, in conjunction with Your Next Favorite Band. Phillip and I have had a great time sharing our picks and making our way throughout the festival.

This is it: our final picks for 2023. See you out there one more time, Bethlehem!

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Picks of the Platzes: Entering the Home Stretch

The second weekend of Musikfest is officially underway and, for as hard as it is to believe, we’re coming up on the tail end of the festival’s 40th anniversary.

As we’ve done the whole way, Phillip from Your Next Favorite Band and I are here to give you our can’t-miss selections for this beautiful Friday night.

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Picks of the Platzes: The Rain Will Go Away

We’re off to a soggy start for Day 7 of Musikfest. Still, that isn’t stopping us from getting things rolling (and keeping things dry) under the big tents.

Also, the rain won’t last forever, and we expect it to be gone by the time tonight’s Picks of the Platzes take their respective stages.

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Key Strategies for Indie Artists to Protect Their Creative Works: Insights From a Legal Expert

By Auntie Donna Brown, CEO of Always Resourceful LLC

In this article, we will explore the concept of intellectual property and its significance for indie artists. Put simply, “intellectual property” refers to creations of the human mind. Any indie artist who has ever created a unique work has produced “intellectual property,” also known as IP. The value of safeguarding an artist’s creativity goes without saying and can be priceless.

Let’s begin by discussing copyright, one of the tools used by indie artists to protect their intellectual property. However, it’s crucial to understand that copyright is not the only way to safeguard original works of art, which is a common misconception.

Protecting your creative works requires a multi-faceted approach that encompasses copyright and trademark registration, patenting, trade secrets, active monitoring for infringements, and creating unique content. These elements can be strategically used together or separately to identify and distinguish your brand from others and potentially amplify your income through licensing and deals.

A Multi-Faceted Approach: Safeguarding Your Creative Works

Indie artists who invest time and energy in creating original work generally want to protect it. However, many may not realize that their work is intellectual property, and even fewer may have been taught how to leverage the IP they create to exponentially increase revenue by identifying multiple revenue sources. As a US IP lawyer with a unique background in strategic management, it is important to me that artists understand how to monetize, grow, and protect the value of the art they create, just as businesses understand the need to create multifaceted strategies to maximize revenue.

While many may be familiar with federal copyright protection, in this article, we will explore why federal trademark registration and an ongoing monitoring strategy for infringements can be equally important.

Let’s start with creating unique content. Educate yourself about intellectual property rights and equip yourself with the knowledge to maximize the value of your work and ensure it receives the recognition and respect it deserves.

Now, you might be wondering what all this means for you as an indie artist. Instead of overwhelming you with abstract legal phrases, let’s explore your options by following the journey of a hypothetical indie band named “The Night Lights,” led by our imaginary songwriter, Emma.

Let’s assume that after a couple of gigs, The Night Lights band has been well received by its audiences, and now Emma and the band are exploring potential opportunities and safeguarding against potential threats to the band. In a meeting after band practice, Emma calls everyone in to talk about the band’s decisions.

Emma’s heard of copyright as a tool to protect the band’s creative work, but recently Emma has heard of this thing called a federal trademark, and she is not certain how that works.

Luckily, Emma has an aunt who is also an intellectual property lawyer. Emma invites Auntie Donna Brown®️ to a Zoom meeting to discuss the band’s options with them.

Auntie Donna is the business strategist and IP attorney you never knew you needed. She shows up to support these creators and helps them understand how to use federal trademarks as a strategy to avoid leaving “any money on the table!” Okay, so there is not a real table in this hypothetical, but you see where I’m going with this. Auntie Donna Brown®️ spends the next hour consulting with the band, explaining the benefits of registering a few federal trademarks — how it is not just brand protection, but also a monetization strategy.

Trademark

By obtaining a federal trademark for their band name, “The Night Lights,” Emma and her bandmates establish exclusive rights to the use of that name in connection with their musical services. This trademark ensures that no one else can use a similar name, which could cause confusion in the marketplace.

Because the band has built a community and it has a known brand name, Auntie Donna points out to Emma that there is an additional monetization opportunity.

Licensing Merchandise

Emma and her bandmates can license their trademarked band name for use on merchandise such as t-shirts, hoodies, caps, and other apparel. They can collaborate with manufacturers and distributors to create high-quality products that showcase their band name prominently. Fans can proudly wear these merchandise items, helping to promote the band and create a sense of connection and community among their fan base.

Posters and Artwork

The band can license their trademarked band name for use on posters, album covers, and other promotional artwork. This allows them to create visually appealing designs incorporating their band name, album titles, and song lyrics. Fans can purchase these posters and artwork to decorate their spaces, further spreading the band’s brand and creating a visual representation of their music.

Image Trademark

In addition to the word mark trademark for their band name, “The Night Lights,” Emma and her bandmates may also consider securing an image trademark. This image trademark can be a distinctive logo, symbol, or artwork associated with the band. Here’s how the image trademark can enhance their licensing and merchandising opportunities:

The band can release limited edition merchandise items that showcase the image trademark. These collectibles can include special edition vinyl records, signed posters, or unique merchandise items only available for a limited time. Fans who are avid collectors will be particularly drawn to these exclusive items, further strengthening their connection to the band.

By combining the power of a word mark trademark for their band name and an image trademark for their visual identity, Emma and “The Night Lights” can leverage licensing and merchandising opportunities to generate additional revenue, promote their brand, and establish a deeper connection with their fans.

The Importance of Protection from Infringement in the Age of Artificial Intelligence

A federal trademark can provide an indie artist with a solution to stop AI-generated sampling of their work in the following ways:

By registering a federal trademark for their artist name or logo, the indie artist establishes a distinctive brand identity that is legally protected. This trademark serves as a clear indicator of the artist’s originality and creativity, making it easier to recognize and differentiate their work from others, including AI-generated samples.

With federal trademark registration, the indie artist gains exclusive rights to use their trademark in connection with their music. This means they have the legal authority to prevent others, including AI algorithms or developers, from using their trademark without permission. If an AI-generated sample infringes upon its trademark, the artist can take legal action to enforce their rights and stop unauthorized usage.

With a registered federal trademark, the indie artist can send cease and desist letters to individuals or organizations using AI-generated samples that infringe upon their trademark. These letters formally request the cessation of unauthorized usage and may serve as a warning before pursuing further legal action.

If the unauthorized use of AI-generated samples continues despite the artist’s cease-and-desist efforts, they can pursue legal remedies. This may involve filing a lawsuit against the infringing party, seeking injunctions to stop the usage, and potentially claiming damages for the unauthorized use of their trademarked work.

Monitoring and Addressing Infringements to Safeguard Your Creative Works

While copyright and trademark registration provide essential foundations for protection, it is equally important to monitor potential infringements. Regularly conduct online and offline searches for unauthorized use of your work. This can be a daunting task and is a service that can be outsourced to a professional.

Keep a watchful eye on music streaming platforms, social media channels, live performances, and merchandise to detect any attempts to exploit your creations without permission.

Enforcement Actions: Cease and Desist

Upon investing your time and money in registering a federal trademark, you gain some tools to use against copycats infringing on your property. One of the more common tools is known as a cease and desist letter. It essentially puts the thief on notice that you are aware of their actions, and it includes a demand to cease the infringement and provide compensation for the unauthorized use of your intellectual property (IP), or risk facing further legal action.

In the case of our hypothetical band above, the scenario might look like the following:

Once again, it is best to consult with an IP lawyer before launching and building out your brands, just as Emma did with her band, as well as when a threat arises that requires action. The last recourse would be to pursue legal remedies, in which case you can take the registered trademark to court to prove your case.

It’s important to keep in mind that the foregoing facts were merely hypothetical and designed to help you understand how intellectual property works. It is recommended that you seek advice to create your own strategy for your IP to amplify revenue and protect against copycats. Whether you call Aubtie Donna Brown®️ or not, it’s up to you. But just remember, an ounce of prevention is worth a pound of cure. Meaning once you create your next big creation, put some thought into it and explore strategies for your band.

This is Auntie Donna Brown®️, and I’m done talking.

*Disclaimer: None of the foregoing should be construed as legal advice; each situation should be considered on a case-by-case basis. All examples are based on federal copyright and trademark laws.

Around the Underground: News from Orgs Making a Splash

Looking around, it’s nice to see that we aren’t alone on this journey. We roll pretty deep with some incredible community partners, and it’s time to show them some love.

So, every once in a while, we’ll take a trip Around the Underground to see what our friends and colleagues are cooking up — and present ways for you to get involved!

Take a Look Around

Nashville Female Artists: Music on the Move Showcase Submissions Open July 7

We had a delightful time at The Basement East in March, when Music on the Move Studios hosted its most recent all-female showcase. True to form, this was a phenomenal night of live music and community building that broke down genre barriers and gave women a voice.

If you’re a musician, and you’ve been wondering when you’d have another chance to participate in one of these, we have good news: submissions for Music on the Move’s next showcase open on Friday, July 7!

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Wednesday Wisdom: How to Rediscover Your Passion When the Industry Gets You Down

The music industry is tough. I get it. Anyone you meet in this industry isn’t likely to argue with you.

Choosing to pursue a career in music comes with a plethora of unique challenges which, if we’re all being honest with each other, can really get to a person. And if you’re an artist, the demands on you can be extraordinarily overwhelming.

For those days when things feel just a little too hard — when you lose sight of the light at the end of the tunnel, and you start questioning why you’re pursuing your dreams in a field where it can be so difficult to break into and succeed — here are some of my favorite tips for helping you to rediscover your passion, and restore your faith that you are on the right path.

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